MLSs - Should You Offer a CRM to Your Members?
The scope of services that should be offered as an MLS member benefit has been an ongoing subject of debate for as long as I can remember. Full disclosure here, I am the founder and CEO of Prospects Software. We’re the team behind the MLS-Touch app (Prospects Mobile in Canada) and Prospects CRM, and we’re a CoreLogic Alliance member. I’ve been working with Associations for a long time and like you, I see many things shifting and changing.